Read the Attribution page

The Attribution page shows which channels bring your orders, revenue and profit, next to what you spent on them.

1. Open your store and click Attribution.
2. Pick a period with the date button at the top right.
3. Choose Last click or First click above the table.
4. Click a channel row to see its campaigns, ad sets and ads.
5. Click Columns to add or remove metrics.

Tip: each order is credited to one channel only, so the numbers will differ from what each ad platform reports.