Connect Google Ads

Connect your Google Ads account and pick the conversion actions Track Atlas sends to.

Written by the Track Atlas team

Connect your Google Ads account so Track Atlas can send conversions to Google and import your campaign spend.

  1. Open your store and go to Pixels.
  2. On Google Ads, click Connect.
  3. Click Connect Google Ads and sign in with the Google account that can see your ad account.
  4. In Google Ads setup, choose your Ad account.
  5. Pick a conversion action for Purchase (required) and, if you like, the other events.
  6. Click Save configuration.
The Google Ads window with a Connect Google Ads button
Step 3: Connect Google Ads.
Google Ads setup with an ad account and conversion actions picked for Purchase, Add to cart and Begin checkout
Steps 4 to 6: pick your conversion actions.

Tip: keep auto-tagging on in Google Ads. Click UTM next to your pixel and paste the parameters into the campaign's Final URL suffix to see results by campaign.

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