Which events Track Atlas sends
The events Track Atlas records on your store and the name each one has in Meta, Google Ads and Pinterest.
Track Atlas records these events on your store and sends them to every ad platform you connect on the Pixels page.
| Event | Meta | Google Ads | |
|---|---|---|---|
| Page view | PageView | page_view | page_visit |
| View content | ViewContent | view_item | view_content |
| Search | Search | search | search |
| Add to cart | AddToCart | add_to_cart | add_to_cart |
| Checkout started | InitiateCheckout | begin_checkout | initiate_checkout |
| Payment info added | AddPaymentInfo | not sent | add_payment_info |
| Purchase | Purchase | purchase | checkout |
Each event is sent from the browser and from the server with the same event ID, so it is counted once.
Tip: Google Ads only receives sales that started with a Google ad click, so it shows fewer sales than other platforms.
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