Orders not showing or not attributed

Start on Settings > Events: it shows whether events arrive and whether sales reach each platform.

Orders missing in Track Atlas

• Store disconnected: click Reconnect and install the app again.
• Only paid orders counted: check Count only orders that have been paid for in Business details.
• Different day: check the Timezone in Business details.

Sales not reaching an ad platform

• Payment failed: click Update payment; tracking pauses when the grace period ends.
• Platform paused: on Pixels, switch Conversion tracking on.
• Delivery failing: fix or reconnect the pixel, then click Retry.
• Fewer sales in Google: normal; Google only gets sales from Google ad clicks.

Orders credited to Direct & organic

• Add the UTM parameters from the Pixels page to your ads.

Events counted twice

• Follow the Other tracking detected notice on Pixels: turn off Shopify's Facebook & Instagram data sharing or remove other pixels, then click Check again.