Connect Meta (Facebook & Instagram)

Connect your Meta account and choose your business, ad account and pixel.

Written by the Track Atlas team

Connect your Meta account so Track Atlas can send conversions to your pixel and import your campaign reporting.

  1. Open your store and go to Pixels.
  2. On Meta: Facebook & Instagram, click Connect.
  3. Click Connect Meta, log in to Meta and leave every permission ticked.
  4. Back in Track Atlas, choose your Business portfolio, Ad account and Pixel / dataset.
  5. Click Confirm.
The Meta window with a Connect Meta button
Step 3: Connect Meta.
Business portfolio, Ad account and Pixel / dataset selected, with a Confirm button
Step 4: choose your assets.

Tip: next to your pixel, click UTM, then Copy, and paste it into Ads Manager at the ad level under Tracking > URL parameters. Orders then show by campaign, ad set and ad.

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Connect Meta (Facebook & Instagram), TRACK ATLAS