Who it's for
Built for teams that live in the numbers.
TrackAtlas is built for the teams running paid acquisition, the ones who need what the ad platforms report to match what actually sold.
DTC brands
You buy media every day. Every purchase the pixel drops teaches Meta and Google the wrong thing. Server-side gives them the full set of conversions to optimise on.
Agencies
Manage every client store from one dashboard. Clean, server-side conversions your clients can trust, with a one-click install and no developer per account.
High-volume stores
At thousands of orders a month the events the pixel loses add up fast. Recover them, and reconcile what the ad platforms report with what actually sold.
WHAT CHANGES WHEN YOU GO SERVER-SIDE
- Conversions blocked by iOS, ad blockers and consent still count.
- Higher match quality, so platforms optimise on real buyers.
- Ad-platform numbers that line up with what actually sold.
- One install, live in minutes, no code or tag-manager work.