Frequently asked.
Everything you might want to know before connecting your store. Still stuck? Our help center and support team have you covered.
How is this different from the pixel I already have?+
The browser pixel fires from the shopper's browser, where ad blockers, iOS and consent banners silently drop a large share of events. TrackAtlas captures the same events on your server and delivers them through each platform's server API, so the conversions the pixel loses still count. We de-duplicate against the pixel with a shared event id, so nothing is double-counted.
Will it slow down my store?+
No. Capture and delivery happen on the server, off the shopper's critical path. There is no extra script blocking your pages.
Do I need a developer to set it up?+
No. Connect your store and your destinations once from the dashboard, a one-click Shopify install with no tag-manager work.
How fast will I see results?+
Events start flowing immediately. Most teams see match-quality and reporting improvements within the first days, once the platforms have a full settled window of data. Some conversions (especially iOS) take up to 72 hours to fully appear in the ad platform, so compare closed windows, not single days.
Is it privacy-compliant?+
Yes. TrackAtlas is consent-aware, it respects the shopper's consent state and gives you control over exactly what is sent.
Which platforms do you support?+
Meta Conversions API, Google Ads Enhanced Conversions and Pinterest CAPI today, with more destinations on the way.
What if a conversion fails to deliver?+
Nothing is dropped silently. Failed deliveries go to a retry queue and are re-sent, and you can see the delivery status of every event per destination in the dashboard.
Can agencies manage multiple stores?+
Yes. Agencies get a searchable dashboard across all client stores, with per-store billing.