TRACK ATLAS
The product

Everything the browser
pixel can't do.

TrackAtlas captures every conversion on your server and delivers it to Meta, Google and Pinterest through their server APIs, with live proof of delivery and one dashboard to make sense of it all.

Start free, 7 days ↗Explore the capabilities
01 · CAPTURE
Capture

Server-side tracking

Events are recorded on your server the moment they happen, off the browser, immune to ad blockers, iOS and cookie loss. The conversion is captured whether or not the pixel ever fires.

  • First-party, on your own domain
  • No dependency on the shopper's browser
  • Nothing dropped silently, retried until it lands
Eventcaptured
Sourceserver
Blocked pixelrecovered
Dropped0
Illustrative
02 · DELIVER · META
Deliver · Meta

Meta Conversions API

Every purchase, add-to-cart and checkout is sent to Meta's Conversions API with a shared event id, so it de-duplicates cleanly against the browser pixel. Match quality goes from amber to green.

  • Advanced matching from first-party data
  • De-duplicated with the Meta pixel
  • Higher match quality, lower CPA
Purchase✓ 142ms
Match qualitygreen
Dedupevent_id
Events matched98%
Illustrative
03 · DELIVER · GOOGLE
Deliver · Google

Google Enhanced Conversions

Conversions reach Google Ads with the click id and hashed customer data, so iOS and blocked clicks that the tag would have lost still attribute. Your Smart Bidding optimises on the full picture.

  • gclid, gbraid and wbraid supported
  • Enhanced Conversions from hashed email
  • Recovers iOS / consent-restricted clicks
Conversion✓ 176ms
Click idgclid · wbraid
Enhancedemail hashed
Attributedserver-side
Illustrative
04 · DELIVER · PINTEREST
Deliver · Pinterest

Pinterest CAPI

The same events flow to the Pinterest Conversions API, deduplicated against the Pinterest tag, so Pinterest campaigns see the conversions the browser tag kept dropping.

  • Server-side Pinterest conversions
  • De-duplicated with the tag
  • Full-funnel: view, cart, checkout, purchase
Checkout✓ 121ms
SourceCAPI v5
Dedupevent_id
Funnelcomplete
Illustrative
05 · VERIFY
Verify

Live diagnostics

See every event and its delivery status per destination, in real time. No black box, you know exactly which sale reached Meta, Google and Pinterest, and when.

  • Per-destination delivery receipts
  • Retry queue for anything that fails
  • Live event stream, filterable
Meta✓ delivered
Google✓ delivered
Pinterest✓ delivered
Retry queue0
Illustrative
06 · UNDERSTAND
Understand

Attribution dashboard

Real revenue, ROAS and attribution across Meta, Google Ads and Pinterest in one place, powered by ad-blocker-proof tracking. Know which ads to scale and which to switch off.

  • Revenue & ROAS per platform
  • Attribution you can trust
  • One dashboard, every channel
Tracked revenue€148,320
Meta ROAS4.2×
Google ROAS3.6×
Pinterest ROAS2.9×
Illustrative

One install. Every platform.

Connect your store in minutes and start recovering the conversions your pixel was dropping.