One reliable route,
independent of the browser.
The browser pixel breaks in a dozen ways. TrackAtlas takes every event down the same server-side path, captured, enriched, deduplicated and delivered, with proof at every step.
Event fires
A shopper adds to cart, starts checkout or buys. It's captured the moment it happens, no waiting on the browser.
Captured server-side
TrackAtlas records the event on your server, off the shopper's browser and immune to ad blockers, iOS and cookie loss.
Enriched & de-duplicated
We add first-party match data and reconcile against the browser pixel with a shared event id, so nothing is double-counted.
Delivered to your ads
Sent to Meta CAPI, Google Enhanced Conversions and Pinterest CAPI through each platform's server API, with delivery confirmed.
- No silent drops
Failed deliveries go to a retry queue and are re-sent, never dropped without a trace.
- De-duplicated
A shared event id means the server and browser legs never double-count a sale.
- Proof of delivery
Every event carries a receipt from each destination, visible in your dashboard.