Shopify attribution by channel, campaign and ad
TRACK ATLAS credits every Shopify order to its channel, campaign, ad set and ad from its own first-party data, with ad spend, ROAS and profit per row.
TRACK ATLAS attribution credits each Shopify order to the channel and ad that brought the shopper, using click ids and UTMs captured on your own store. It does not depend on the numbers ad platforms report back, so you can compare them against one source.
Channels
Meta (Facebook and Instagram ads), Google Ads, Pinterest, Klaviyo and Direct & organic. Meta, Google Ads and Pinterest appear once they are set up in TRACK ATLAS.
Drill down
| Channel | Levels |
|---|---|
| Meta | Campaign, ad set, ad |
| Google Ads | Campaign, ad group, ad; or by UTM such as keyword |
| Any channel | Group by campaign, campaign id, source, medium, content or term |
Tick rows at one level to narrow the level below.
Columns
- Purchases, revenue, average order value, share of revenue and orders.
- Sessions, page views, adds to cart, checkouts started, conversion rates.
- Ad spend, clicks, impressions, CTR, CPC, CPM, ROAS, CPA.
- Product costs, fees, profit and margin.
Details that matter
- Models: last click (non-direct) and first click.
- Currency: ad spend in another currency is converted to the store's currency at daily ECB rates.
- Time zone: days follow the store, or the ad account's time zone when you look at one channel.
- Overlap: see which channels shared a buyer's journey before the order.
- Range: up to 180 days per view.
Price
Included in every plan: $49, $149 or $249 per month for 500, 3,000 or 7,000 orders, with a 14 days free trial.
Questions
Which attribution models are available?
Last click, which ignores direct visits like Shopify and GA4 do, and first click.
Does it rely on what Meta and Google report?
No. Orders are credited from click ids and UTMs TRACK ATLAS captured on the store. Platform-reported purchases are shown next to them for comparison.
What if my ads have no UTMs?
Click ids still identify the channel. UTMs add campaign, ad set and ad names, and a connected Meta or Google Ads account fills in names and spend.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial