TRACK ATLAS vs Polar Analytics
TRACK ATLAS and Polar Analytics compared for Shopify: price, attribution, profit reporting, ad platform signals and AI assistant access.
Short answer: Polar Analytics is a full analytics platform for larger brands, from $750 per month, with its own data warehouse, multi-touch attribution and incrementality tests. TRACK ATLAS covers server-side tracking, attribution and profit for Meta, Google Ads and Pinterest from $49 per month.
At a glance
| TRACK ATLAS | Polar Analytics | |
|---|---|---|
| Price | $49, $149 or $249 per month for 500, 3,000 or 7,000 orders | Core from $750 per month |
| Price scales on | Orders per month | Online GMV |
| Attribution | Last click (non-direct) and first click | Multi-touch attribution and incrementality tests |
| Profit | Net profit, margin, POAS with product costs, fees and shipping | Profit, contribution margin, LTV, CAC |
| Sends conversions to ad platforms | Meta (Conversions API and pixel), Google Ads, Pinterest (Conversions API and tag) | Meta and Google Ads (Advertising Signals, contact sales) |
| Store platforms | Shopify; CartCore Checkout; other stores through a server-to-server events API; WooCommerce and Funnelish coming soon | Shopify and Amazon |
Which to choose
- Choose Polar for a data warehouse, custom reporting and multi-touch models across a large business.
- Choose TRACK ATLAS for tracking plus attribution and profit at a small-store price.
Questions
How much is Polar Analytics?
Its Shopify App Store listing shows the Core plan from $750 per month, priced on online GMV, with discounts for annual terms.
Do both connect to Claude and ChatGPT?
Yes. Polar offers an MCP server, and TRACK ATLAS Insights is a read-only connector for Claude and ChatGPT.
SOURCES
Try TRACK ATLAS free for 14 days.
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