TRACK ATLAS vs Stape
A ready-made Shopify tracking app versus hosted server-side Google Tag Manager: what TRACK ATLAS and Stape each do, cost and need from you.
Short answer: Stape is infrastructure: it hosts server-side Google Tag Manager and you build the tags, so it fits teams that want full control and can maintain GTM. TRACK ATLAS is a finished app for Meta, Google Ads and Pinterest with deduplication, retries and attribution reporting included, from $49 per month.
At a glance
| TRACK ATLAS | Stape | |
|---|---|---|
| What it is | Shopify tracking app with reporting | Hosting for server-side Google Tag Manager, plus a free Shopify app |
| Price | $49, $149 or $249 per month for 500, 3,000 or 7,000 orders | Free to 10,000 requests; Pro $20 per month ($17 billed yearly) for 500,000; Business $100 for 5 million |
| Price scales on | Orders per month | Server requests |
| Destinations | Meta (Conversions API and pixel), Google Ads, Pinterest (Conversions API and tag) | Whatever tags you build in GTM |
| Setup | Self-serve Shopify connect | Web and server GTM containers required |
| Attribution reporting | Yes, with spend, costs and profit | No |
Which to choose
- Choose Stape if you have someone who runs Google Tag Manager and you want any destination, configured your way.
- Choose TRACK ATLAS if you want Meta, Google Ads and Pinterest working without building tags, and reports on which ads make money.
Questions
Is Stape a tracking app?
Stape hosts server-side Google Tag Manager containers. Its free Shopify app sends store events to your GTM containers; you build and maintain the tags that send them to each platform.
Which is cheaper?
Stape hosting starts free and Pro is $17 per month billed yearly, but you also need the time to build and maintain the tags. TRACK ATLAS starts at $49 per month with the setup done for you.
SOURCES
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