TRACK ATLAS vs Tracklution
TRACK ATLAS and Tracklution compared: pricing by orders or by events, destinations, store platforms and reporting for Shopify stores.
Short answer: Tracklution is managed server-side tracking priced by events, with a free plan to 5,000 events and a long list of destinations across several store platforms. TRACK ATLAS prices by orders, focuses on Meta, Google Ads and Pinterest for Shopify, and adds attribution with ad spend and profit.
At a glance
| TRACK ATLAS | Tracklution | |
|---|---|---|
| Price | $49, $149 or $249 per month for 500, 3,000 or 7,000 orders | Free to 5,000 events (Meta and Google Ads only); Grow 49 euros per month for 50,000 events, then per event |
| Price scales on | Orders per month | Events per month |
| Destinations | Meta (Conversions API and pixel), Google Ads, Pinterest (Conversions API and tag) | Meta, Google Ads, GA4, TikTok, Pinterest, Snapchat, Microsoft Ads, LinkedIn, Reddit, Klaviyo and more |
| Store platforms | Shopify; CartCore Checkout; other stores through a server-to-server events API; WooCommerce and Funnelish coming soon | Shopify, WooCommerce, WordPress, BigCommerce, Stripe |
| Free trial | 14 days | 14 days on Grow |
| Reporting | Attribution by channel, campaign, ad set and ad, with spend, costs and profit | Attribution engine on Grow and above |
Which to choose
- Choose Tracklution for many destinations or a store outside Shopify.
- Choose TRACK ATLAS for a Shopify app with profit by campaign for Meta, Google Ads and Pinterest.
Questions
How does Tracklution install on Shopify?
As a custom pixel under Customer events plus an order webhook; it is not listed on the Shopify App Store. TRACK ATLAS installs through its own Shopify app.
Which store platforms does each support?
Tracklution lists Shopify, WooCommerce, WordPress, BigCommerce and Stripe. TRACK ATLAS supports Shopify and CartCore Checkout, with WooCommerce and Funnelish coming soon.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial