What is an attribution window?
An attribution window is how long after an ad click or view a platform still credits a conversion to the ad. Meta's default is 7-day click, 1-day view.
An attribution window is the time after an ad interaction during which a platform credits a conversion to that ad. Meta's default is 7 days after a click or 1 day after a view. Longer windows and view-through credit make a platform report more conversions than a last-click report of the same store.
| Meta setting | Counts |
|---|---|
| 1-day click | Purchases within 1 day of a click |
| 7-day click | Within 7 days of a click |
| 1-day click or 1-day view | Within 1 day of a click or a view |
| 7-day click or 1-day view | Within 7 days of a click or 1 day of a view (default) |
SOURCES
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